Are you using e-mail marketing to its full potential?
E-mail marketing is a powerful, scalable, inexpensive tool that can help you win new customers, keep in touch with your audience, stay top of mind, cross-sell additional products and services, and much more, but not all Act! users are taking advantage of it.
Many of our Act! customers like you know that they should either start using e-mail marketing, or that their efforts have been haphazard because everything feels like an experiment.
This course is designed to remove all the roadblocks.
Offered as an on-demand series, this six-module course gives you everything you need to know to design, send, and report on effective e-mail campaigns using your choice of either Act! emarketing or MailChimp. Step-by-step instructions will make it all clear - from the setup and mechanics of the process to what to send to how to grow your e-mail list.
The videos are available to you 24x7, you can reference the specific parts, hit pause, rewind, and follow along with the step-by-step details provided, and the site is mobile-friendly, so you can even view the videos on a tablet or smartphone.
Content + E-mail = Amplified Results
In addition to full coverage of how to conduct successful e-mail campaigns with either system in conjunction with Act!, two modules specifically focus on how to grow your e-mail list and Act! database. In "How to Grow Your E-mail List Using Content" I'll explain specific tactics you can use to get more visitors to your website and to convert them to leads who opt in to receive e-mail from you, and then in "Converting Web Visitors into Act! Leads Step-by-Step" I'll show you available tools that will allow you to streamline this process so that the visitors who convert to leads on your website will make their way into your Act! database.
** This course is currently available for pre-registration at a special price. **
The course begins on September 15, 2015 with the first two modules (Intro + Getting Started with E-mail Marketing), and following modules will be published weekly for the duration of the six modules and remain available once published. You can come back to review any video in any module whenever and as often as you need to.
Len Kamerman started working with Act! back in 2002 with version 6 and became an Act! Certified Consultant in 2006 the same year he started his consulting practice. Len's expertise is in customizing Act! to meet the requirements of individual businesses, assisting with implementation including training, and providing ongoing guidance.
You'll need either an Act! emarketing account or a MailChimp account. We cover setup of both in the course, and both offer no-cost options depending on the features and number of contacts you need to work with.
If you're using Act! emarketing, the software is built into Act! v16 and later.
If you choose to use MailChimp, it's recommended that you purchase Exponenciel's MailChimp Integration for Act! Plugin. This is discussed in the MailChimp module with setup instructions.
The class is appropriate for anyone who uses Act! and wants to get started with e-mail marketing or is using e-mail marketing and is interested in best practices, fully exploring the available functionality, or wants to learn how to put together an integrated solution that includes lead capture functionality.